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Senior Digital Marketing Specialist
Skills
AdoptionData AnalyticsData IntegrityInterest RatesKeyword ResearchMarketing AnalyticsMicrosoft Word
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 7 years of digital marketing demand generation or e-commerce experience
- Bachelor’s degree in Marketing Business or related field or equivalent experience
- Proficiency in HubSpot GA4 Google Ads LinkedIn Ads SEO tools and CMS platforms
- Experience managing multi-channel demand generation campaigns and paid media budgets
- Strong understanding of SEO strategy content marketing and the B2B buyer journey
- Ability to analyze performance data and translate it into clear actionable recommendations
- Proficiency in Microsoft Office Suite and experience working in a Windows environment
Nice to have
- Self-directed
- Analytical
- Data-driven
- Detail-oriented
- Collaborative
Day to day
- Own and optimize digital performance across e-commerce demand generation and marketing automation
- Plan execute and refine multi-channel campaigns that improve traffic lead quality and conversion rates
- Analyze performance data build dashboards and deliver actionable insights to guide marketing decisions
- Manage website SEO content and HubSpot workflows while driving continuous improvement and AI-enabled innovation
Hiring process
- Submit application
- Complete drug screen and background check