Senior Digital PR Strategist

Skills
ChristmasGift VouchersLeadershipMarketingPlaysSearch Engine OptimizationStrategic Influence
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3+ years' experience in Digital PR ideally agency-side
  • Proven experience leading Digital PR campaigns from ideation to delivery
  • Strong understanding of how Digital PR supports SEO and organic performance
  • Understanding of how AI and the GEO landscape affects PR strategies
  • Excellent written communication skills for outreach commentary and campaign copy
  • Strong organisational skills with the ability to manage multiple campaigns and priorities
  • Confidence working with data and insight to inform campaign ideas
  • Proactive solutions-focused mindset with a high standard for quality

Nice to have

  • Mentoring experience
  • Client strategy experience
  • Commercial awareness
  • Creative thinking
  • Collaboration
  • Leadership

Day to day

  • Lead the ideation planning and execution of high-impact Digital PR campaigns for ambitious eCommerce brands
  • Shape campaign strategy using data insight and trends to drive creative direction and commercial results
  • Own delivery timelines manage outreach and build strong relationships with journalists publications and internal teams