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Senior Digital Strategist

Skills
AdvertisingCampaignsClient PresentationDigital MarketingDigital MediaManagementMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree required
  • Marketing Advertising major or concentration preferred
  • 2 or more years of experience with digital media planning and/or execution of digital marketing campaigns
  • Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics
  • Direct experience with Google Ads Meta Ads Manager LinkedIn Campaign Manager and/or Google Display & Video 360 or other DSP required
  • Some management experience preferred
  • Google Ads and/or Google Analytics certifications a plus

Nice to have

  • Independent
  • Detail-oriented
  • Strong communicator
  • Problem-solver
  • Multitasker
  • Deadline-driven

Day to day

  • Plan and oversee paid search display streaming and paid social campaigns for higher education clients
  • Develop strategic multichannel media plans budgets and proposals to support complex client goals
  • Analyze performance data report insights and optimize campaigns while partnering closely with digital team specialists and clients