Senior Digital Strategist
Skills
AnalyticsBusiness DevelopmentDigital MarketingDigital StrategyLarge Language ModelsOptimizationPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree or equivalent experience
- 5+ years in digital strategy web strategy digital marketing or related fields
- Experience leading enterprise website initiatives preferably in an agency setting
- Strong expertise in enterprise B2B websites UX information architecture content strategy SEO analytics and lead generation
- Ability to develop strategic recommendations using qualitative research analytics and business objectives
- Excellent presentation facilitation and executive communication skills
- Strong client relationship building and trusted advisor experience
- Exceptional organizational analytical and problem-solving skills
- Experience with GA4 Looker Studio Hotjar Microsoft Clarity Semrush or similar tools
- Understanding of AI search visibility LLM optimization and modern SEO
- Experience facilitating stakeholder workshops and discovery sessions
- Familiarity with CMS platforms such as Contentful Sitecore Optimizely or WordPress
- Understanding of accessibility WCAG and enterprise governance
- Ability to translate business goals into measurable website KPIs
Nice to have
- Strategic thinker
- Analytical mindset
- Client focused
- Collaborative
- Detail oriented
- Executive presence
Day to day
- Lead discovery and strategic planning for B2B website and digital initiatives, aligning recommendations with client business goals and measurable outcomes.
- Collaborate closely with design development content UX and project management teams to shape scope information architecture content strategy and conversion-focused experiences.
- Present research findings and strategic guidance to clients and executives while facilitating workshops audits and high-level discussions that drive clear actionable decisions.