Senior Direct Response Copywriter
Skills
Apache SparkAvaya Site AdministrationCreative DevelopmentCreative IndustriesInterest RatesLanding PagesOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years direct response copywriting experience in 8-9 figure DTC brands
- Experience in health wellness or supplements niches
- Proven ability to improve conversion rates ROI and campaign effectiveness
- Strong portfolio of long form and short form copy
- Experience writing Facebook Ads landing pages and listicles
- Research framework using interviews surveys reviews and forums
- Strong collaboration skills across cross-functional teams
- Experience using AI tools like Claude and ChatGPT for research and copy production
Nice to have
- Data-driven
- Creative thinker
- Commercially minded
- Collaborative
- Detail-oriented
Day to day
- Craft persuasive direct response copy across advertorials landing pages upsells cross-sells static ads and video ads for health and wellness supplements
- Identify funnel gaps and optimize messaging to improve ROAS LTV and conversion rates across the customer journey
- Research customer psychology competitors and market trends to develop fresh angles claims and testable copy hypotheses
- Collaborate with media buyers designers product leads editors and legal teams to deliver compliant high-performing campaigns