Senior Direct Response Copywriter
Skills
Conversion OptimizationCopywritingDirect Response MarketingLanding PagesPersuasionProject ManagementSales Funnel Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in direct response copywriting
- Strong analytical skills
- Proven framework for research, identification of psychological triggers, messages & angle testing
- High level storytelling, sales and persuasion skills
- Ability to distill concepts into applicable principles and train new writers
- Independent problem solver
- Organized & meticulous
- Obsessed with psychology, persuasion & advertising
- Involved in DRM/copy advertising spaces
- Interested in scalable opportunities
- Bonus: Experience in behavioral psychology, neuro linguistic programming, personality profiling, sales
Nice to have
- Behavioral psychology
- Sociology
- Economics
- Neuro linguistic programming
- Personality profiling
- Sales
Day to day
- You are responsible for writing homerun offers and angles for our range of supplements
- Work on a variety of copy - including advertorials, landing pages, upsells & cross-sells through CRO, video ads
- Productize new copy discoveries and create scalable writing processes through creative thinking models or AI