Senior Director of Growth
Skills
AdvertisingBasecampClickfunnelsCoachingDigital MarketingFacebook AdsFacebook Ads Manager
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of Facebook/Instagram paid advertising experience
- Ability to run an ad account independently
- Proven experience managing or directing a marketing team
- Deep understanding of direct response marketing copywriting principles and funnel strategy
- Experience with coaches consultants or high-ticket offers
- Experience with ad budgets from $100/day to $5,000+/day
- Strong communication skills on Zoom Loom and Slack
- Assertive accountable and data-driven approach
- Excellent eye for creative copy and conversion
- Ability to take feedback and iterate fast
Nice to have
- Business owner mindset
- Solopreneur experience
- Creative eye
- Fast iterator
- Data-driven
Day to day
- Lead full marketing strategy for a portfolio company from offer positioning to funnel optimization.
- Direct and manage a media buyer copywriter and project manager daily while reviewing outputs and timelines.
- Proactively identify growth opportunities and bottlenecks and report clear metrics and recommendations to leadership.