Senior Director of Marketing
Skills
B2B MarketingB2B Marketing StrategyContent MarketingDietary SupplementsDigital MarketingDigital StrategyPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8 to 10+ years of digital and performance marketing experience with people leadership or cross-functional contributor leadership
- Proven end-to-end funnel building experience from top to bottom
- Deep hands-on expertise in paid media SEO SEM social media strategy content marketing and analytics
- Experience directing web development including landing pages conversion flows and site buildouts
- Track record growing online communities and community-led lead funnels
- Comfort managing multiple businesses and balancing strategy with execution
- Proficiency with AI tools required
- Asana experience required
- U.S. work authorization without sponsorship required
Nice to have
- Resourceful
- High-energy
- Startup-minded
- Excited by integrative medicine
- Accountable
- Creative
Day to day
- Lead digital strategy and hands-on execution across SEM paid social SEO and email to drive acquisition conversion CAC and ROI
- Build test and scale full-funnel online journeys from first touch through conversion and retention
- Own the Virtual Clinic web experience including landing pages booking flows and the digital front door while partnering with developers and agencies
- Support online community growth brand marketing for supplements and B2B demand generation for the EMR while managing a small team and vendors