RRemoteville
Puffy logoPuffy

Senior Director - Performance Marketing

Skills
AnalyticsDecksFinancingIsolationLarge Language ModelsLeadership RetreatsPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years in performance marketing with ownership of $1M+ per month on Google and Meta
  • Strong Google Ads expertise including PMax campaign structure feed management and brand/non-brand economics
  • Experience with high-AOV considered-purchase categories and long decision cycles
  • Proven ability to build bid budget and pause decision systems at scale
  • Statistical decision literacy including incrementality testing and threshold design
  • Creative testing experience in a post-ATT environment
  • Team leadership experience with senior direct reports
  • Structured approach to evaluating and launching new paid channels

Nice to have

  • AI-first mindset
  • Restless
  • Fast-paced
  • Owner mentality
  • High accountability
  • Demand for excellence

Day to day

  • Own a multi-million-dollar monthly paid media engine across Google and Meta with authority over budget allocation and scaling decisions
  • Build the measurement, decision, and creative testing systems that guide spend increases, pauses, and pullbacks
  • Lead the performance marketing function and partner directly with the CEO to drive contribution margin and growth
  • Evaluate and pilot new paid channels while shaping promo architecture, incrementality testing, and creative strategy

Hiring process

  • Click Apply