🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries.

At Goliath, we innovate across all play categories. Our brands like The Floor is Lava, Wahu, NexCube, Sequence, Phlat Ball, Triominos, Gator Golf, Pop the Pig, Doggie Doo, Gooey Looey, and Let’s Go Fishin' have become popular household names. Our portfolio features toys, games, and outdoor products. We make these experiences from our own imaginative IPs, work together with the best inventors, and bring popular licenses to life, ensuring every product delivers a unique blend of fun, learning, and adventure.

We've expanded our family through strategic acquisitions like Pressman; JAX Games; Endless Games; Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews, Wahu, and Colorific in Australia; and Elephanta in New Zealand. Each addition has been a step towards diversifying our offerings and strengthening our global presence.

🔗 Connect with Us: Let's play, let's connect, and be Clever Together. Visit us at www.goliathgames.com! 

Goliath

Description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.

We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with leading the strategy, positioning, portfolio direction, and commercial success of Goliath's Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath's global growth objectives.

The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath's Games portfolio is clearly positioned and built for growth.

Job Responsibilities:

Global Brand & Product Development:

Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communicationConduct regular category & competitive research at key retailers to ensure strong brand positioningMaintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate informationSupport the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process

Consumer Marketing:

Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brandsWork closely with agency partners to ensure marketing plans are executed on time, on brand, and in fullBrief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitialsEnsure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy Provide a weekly POS summary for the marketing team to review sell-through performance

Requirements

Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverablesProven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environmentsMust be comfortable presenting with confidence to external partners, including retail buyersAttention to detail & ability to stay organizedAbility to read, analyze & utilize POS & NPD

Benefits

Market-conform salary and compensation packageA hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every householdEmployee discount on Goliath productsRoom to grow within a global, family-owned company