Senior Growth Copywriter
Skills
Analytical SkillsAnalyticsBusiness InsightsDTCEnglishLanding PagesMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of DTC or ecommerce copywriting funnel or growth experience
- Experience writing landing pages advertorials prelanders product pages or funnel copy for paid traffic
- Ability to turn customer research into angles hooks headlines and page structures
- Strong understanding of direct response conversion copywriting and performance marketing
- Can write for relevance clicks scroll depth and conversion
- Design intuition for clear landing page structure
- Comfortable using AI for research ideation and landing page development without generic output
- Experience with landing page builders heatmaps analytics and rapid iteration
- Strong English and emotional precision in writing
- Full-time availability dedicated role not freelance side work
Nice to have
- Sharp
- High ownership
- Research-driven
- Commercial thinking
- Iterative
Day to day
- Uncover what pet parents actually care about and translate those insights into strong positioning and scalable landing page concepts.
- Write high-converting landing page copy hooks headlines and page structures for paid traffic.
- Turn customer research reviews and voice-of-customer insights into profitable tests angle concepts and iterative growth ideas.