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Senior Growth Marketing Manager
Skills
Software As A ServiceAnalyticsDemand GenerationMarketing AnalyticsMarketing ProgramsPerformance MarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in demand generation growth marketing or performance marketing
- Bachelor's degree in Marketing Business Communications or related field
- Hands-on experience using AI tools to improve segmentation targeting campaign production testing lead nurture reporting and funnel optimization
- Experience marketing to technical audiences such as CTI SOC and OSINT professionals
- Proven success building full-funnel programs that drive lead generation retention and expansion
- Hands-on expertise with LinkedIn Campaign Manager Google Ads Reddit Ads Manager GA4 Salesforce Semrush and Marketo or similar
- Strong analytical skills with experience in attribution and cohort analysis
- Comfort operating in a fast-moving dynamic environment
Nice to have
- Player-coach mindset
- AI-first approach
- Test-and-learn mindset
- Highly analytical
- Performance-driven
Day to day
- Architect and execute a full-funnel growth strategy that drives sustainable demand and business expansion.
- Own the customer lifecycle from awareness and acquisition through activation retention and upsell.
- Design persona-based and use-case-based campaigns for technical B2B audiences and optimize them with data experimentation and AI.
- Build targeted email nurture programs and collaborate across product marketing content sales and customer success to create a cohesive customer experience.