Remote Senior Growth Marketing Manager Job in United States insightsoftware

Who you are

• Bachelor's degree, preferably in Marketing or Business
• Minimum of 5-7 years of marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment
• Experience with marketing BI and analytics products into the enterprise and/or past success with product launches post-acquisition
• Considerable experience managing a region/team as well as managing senior stakeholders
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
• Strong project management skills and ability to lead multiple projects in their entirety
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus

Desirables

• Drive & Discipline
• Growth Mindset
• Disciplined Execution
• Effective Communication

What the job involves

• Strategically develop and execute the go-to-market (GTM) plan while overseeing tactical execution and project management. Collaborate closely with sales, product management, customer success, and other teams to shape marketing initiatives and drive demand for key products. Become the team's expert on the GTM strategy for the Embedded Analytics pillar.
• Create and manage marketing campaigns, including webinars, emails, and nurture streams, ensuring activities are completed on time. Manage third-party activities to maximize ROI.
• Monitor campaign performance, report on key metrics, and identify areas for improvement. Support sales team to ensure alignment and identify regional opportunities. Contribute to discussions on executing and measuring marketing campaigns.

Application process

• Background checks are required for employment with insightsoftware, where permitted by country, state/province.