Senior Growth Marketing Manager
Skills
Content MarketingDemand GenerationDigital MarketingGo-To-Market StrategyGrowth StrategiesMarketingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- A data-driven and analytical mindset
- Experience with analytics tools
- Humility, creativity and thoughtfulness
- Understanding of search engine optimization best practices
- 6+ years of growth marketing experience
- SaaS experience strongly preferred
- Experience developing and executing multi-channel go-to-market strategies
- Experience with marketing automation and other relevant software tools
- In-depth knowledge of current growth marketing trends and best practices
- Outstanding communication and interpersonal skills
Day to day
- Develop and oversee a comprehensive growth strategy to drive measurable revenue impact
- Create and execute demand generation strategies to increase qualified pipeline
- Own key aspects of the website, email campaigns and nurtures, SEO, content marketing, social and advertising
- Own and manage key aspects of our marketing tech stack
- Collaborate with cross-functional teams to align marketing efforts with Sales, Product Management, Product Marketing and Customer Experience
- Manage growth reporting and analytics
- Oversee, test and optimize paid Marketing spend
- Temporarily help manage other key facets of our Marketing efforts for a teammate on leave