RRemoteville
Sketchy logoSketchy

Senior Growth Marketing Manager

Skills
Software As A ServiceAccount ManagementB2CDemand GenerationDigital StrategyDirect MarketingLead Generation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5–8 years of marketing experience with a heavy focus on growth marketing demand generation or performance marketing
  • Proven track record managing paid media budgets with measurable ROI
  • Strong grasp of full-funnel demand generation including paid acquisition conversion optimization referral and ambassador programs and lead nurture
  • Experience with lifecycle and email marketing plus marketing automation
  • Experience marketing to niche B2C audiences such as students or professionals in training
  • Strong product intuition and experience partnering closely with product teams
  • Ability to develop segment-specific messaging that converts
  • Strong analytical skills and fluency in Google Analytics funnel metrics CAC and LTV
  • Excellent writing and communication skills across ads emails and landing pages
  • Self-starter mentality with strong ownership and comfort building programs and processes from scratch
  • Thrives in ambiguity and a fast-moving startup environment

Nice to have

  • Versatile
  • Analytical
  • Self-starter
  • Cross-functional
  • Startup-minded

Day to day

  • Own B2C growth initiatives across paid acquisition lifecycle marketing ambassador programs organic channels and events
  • Develop differentiated messaging for distinct learner segments and translate product features into compelling value propositions
  • Build and optimize scalable acquisition engines funnel conversions and demand generation programs in a fast-moving startup environment