Senior Growth Marketing Program Manager
Skills
Audience SegmentationBusiness IntelligenceData AnalyticsEmerging TechnologiesIdentifying New OpportunitiesInfluencer MarketingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications Analytics or related field or equivalent experience
- 5+ years of experience in growth marketing performance marketing digital marketing lifecycle CRM marketing or related discipline
- Experience supporting video games entertainment consumer technology subscription businesses or live service products preferred
- Experience managing external agencies marketing vendors and technology platforms
- Proven success developing acquisition retention and lifecycle marketing strategies
- Strong knowledge of paid digital advertising platforms and campaign optimization
- Experience with CRM and marketing automation platforms such as Iterable Gamesight Adjust or similar tools
- Experience with mobile advertising platforms such as Google AdMob AppLovin or similar tools
- Strong analytical skills with attribution modeling A/B testing experimentation and performance reporting
- Excellent cross functional collaboration and communication skills
Nice to have
- Data driven
- Cross functional
- Strategic thinker
- Analytical mind
- Collaborative
Day to day
- Lead growth marketing strategy to drive player acquisition engagement retention and monetization across the Guild Wars franchise
- Plan launch manage and optimize performance marketing and lifecycle campaigns across paid digital channels CRM email push notifications and related platforms
- Partner with cross functional teams agencies and technology vendors to deliver integrated data driven marketing programs and continuously improve KPIs through testing analytics and automation
Hiring process
- Submit application by the posted deadline
- If selected complete interviews