Senior Influencer Marketing Manager
Skills
Influencer MarketingNegotiationPartnershipsStrategic Partnerships
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 5 years of proven work experience in partnership management or influencer marketing.
- Demonstrated success in building and managing high-value partnerships and influencer campaigns.
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively with influencers and internal teams.
- Proficiency in high-level English, both spoken and written.
- Exceptional negotiation skills with a history of securing advantageous agreements.
- Ability to track and measure the success of influencer campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize partnership performance.
- Creative thinking and the ability to provide strategic direction to influencers while adhering to brand guidelines.
- Proven ability to develop and execute strategic partnership plans that align with company goals.
- Background in working with YouTube influencers is a bonus.
Nice to have
- Strong execution skills
- Real passion for partnerships
- Open to continuous feedback
Day to day
- Be the bridge between our company and high-level influencers and affiliates.
- Review and ensure compliance of influencer and affiliate content with company policies.
- Nurture and build strong relationships with partners, providing ongoing resources and support.
- Craft and execute effective marketing strategies and write marketing briefs.
- Perform competitor analysis to identify new growth opportunities.
- Engage with potential partners via phone, email, and social channels.
- Recruit and maintain relationships with Affiliates/IBs.
- Collaborate with the creative team to develop campaign assets.