Senior Lead, Digital Communications

Skills

Content DevelopmentDigital StrategyHigh-Net-Worth IndividualsInfluencer MarketingSocial MediaSocial Media MeasurementVideo

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Minimum 5-7 years of experience running large multi-channel social media networks for organizations or high-profile leaders or an equivalent combination of advanced training and experience
Ability to conceptualize and implement successful social media campaigns and initiatives aligned with long-term strategic goals
Experience conveying complex ideas through compelling copy and social-friendly content
Strong understanding of analytics and measurement with the ability to extract and communicate actionable insights
Up-to-date knowledge of emerging communication trends including new channels tools and platform features
Proficiency using Microsoft 365 including Outlook Word Excel PowerPoint OneNote and SharePoint
Fluency in systems necessary to the role such as Salesforce and Workday
Willingness and ability to travel as needed
Ability to collaborate across teams such as creative program and media to ensure integrated planning and alignment to objectives
Proven project management and execution skills

Design and lead digital strategy across multiple Pivotal entities to grow the Principal’s voice and audiences on social channels.
Manage the daily editorial calendar, shape timely content, and coordinate social campaigns, paid media, and real-time engagement with partners and influencers.
Oversee social measurement, reporting, and optimization while guiding vendors, contributors, and cross-functional collaborators to deliver high-quality, channel-specific content.