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Senior Lead Generation Marketing Manager

Skills
CampaignsCustomer AcquisitionDirect Response MarketingLead GenerationMarketing AnalyticsMarketing AutomationMarketing Campaign Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing, Business, or related field
  • MBA or advanced marketing degree preferred
  • 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools
  • Strong project management skills
  • Track record of managing direct response campaigns across multiple channels
  • Creativity and strategic thinking
  • Collaborate with channel partners to drive customer engagement, revenue, and market share
  • Ability to craft compelling messaging to maximize customer acquisition

Day to day

  • Developing, executing, and optimizing marketing strategies focused on lead generation, customer acquisition, and retention.
  • Determine appropriate advertising and marketing content for multiple channels such as Linear TV/radio, print, direct mail, and social media.
  • Plan, launch, and manage multi-channel lead generation campaigns.
  • Monitor and analyze marketing funnels to identify drop-off points and recommend improvements.
  • Track and analyze campaign performance metrics, monitor budgets, and manage relationships with external vendors and partners.