Remote Senior Lead Generation Marketing Manager Job in Lake Success, NY FreedomCare

Who you are

• Bachelor’s degree in marketing, Business, or related field
• MBA or advanced marketing degree preferred
• 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong project management skills
• Track record of managing direct response campaigns across multiple channels
• Creativity and strategic thinking
• Collaborate with channel partners to drive customer engagement, revenue, and market share
• Ability to craft compelling messaging to maximize customer acquisition

What the job involves

• Developing, executing, and optimizing marketing strategies focused on lead generation, customer acquisition, and retention.
• Determine appropriate advertising and marketing content for multiple channels such as Linear TV/radio, print, direct mail, and social media.
• Plan, launch, and manage multi-channel lead generation campaigns.
• Monitor and analyze marketing funnels to identify drop-off points and recommend improvements.
• Track and analyze campaign performance metrics, monitor budgets, and manage relationships with external vendors and partners.