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Crunchbase logoCrunchbase

Senior Lead of Brand Communications & Strategy

Skills
BriefingBusiness Relationship ManagementS ProgramsContinuous ImprovementEarned MediaEvolutionMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong experience in brand communications PR content strategy messaging storytelling and audience engagement
  • Ability to translate business objectives market trends customer needs and product priorities into compelling narratives and communications programs
  • Strong understanding of media relations earned media strategy executive communications thought leadership and reputational judgment
  • Excellent writing editing messaging and editorial judgment across multiple formats and channels
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment
  • Strong understanding of brand positioning and how to build consistent narratives across PR social web campaigns and owned content
  • Working knowledge of SEO AEO website strategy social media and digital content performance
  • Ability to analyze communications content social web and PR performance data and translate insights into recommendations
  • Experience managing agencies freelancers PR partners or external creative communications vendors
  • Strong leadership communication stakeholder management and cross-functional collaboration skills
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Understanding of AI-enabled content tools automation platforms research tools media monitoring tools and emerging marketing technologies
  • Ability to thrive in ambiguity bring structure to complex initiatives and adapt to evolving business needs

Nice to have

  • Creative
  • Strategic
  • Editorially sharp
  • Collaborative
  • Adaptable
  • Detail-oriented

Day to day

  • Shape and advance Crunchbase’s brand narrative across owned and earned channels to build awareness credibility and authority
  • Lead brand communications strategy across PR content social web and thought leadership while partnering with marketing and product stakeholders
  • Manage a team and external partners to deliver clear compelling stories that translate business priorities into impactful programs