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Senior Lifecycle/CRM Marketing Specialist
Skills
BusinessBusiness InsightsData IntegrityDatabasesFinancial ServicesKPI ReportingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of hands-on experience in Marketing Operations and Email/Lifecycle Marketing
- HubSpot expert with advanced workflows custom objects HubDB Salesforce sync and system mapping
- HubSpot certifications strongly preferred
- AI fluency with specific examples of meaningful impact
- Strong analytical depth and comfort explaining data insights
- Ability to diagnose technical root causes and build scalable automated solutions
- Builder mindset focused on root causes and durable systems
- Experience in high-growth FinTech financial services or alternative lending preferred
- Knowledge of TCPA and CAN-SPAM compliance and deliverability best practices
Day to day
- Own the lifecycle and CRM marketing engine that guides small business customers from first touch through repeat funding.
- Build and manage sophisticated trigger-based workflows and personalized HubSpot journeys that scale with growth.
- Use AI and data to accelerate execution improve quality and turn campaign performance into actionable business intelligence.