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Senior Lifecycle Marketing Manager
Skills
E-CommerceCampaignsContent ProductionCross-Channel MarketingCustomer Journey MappingJourney MappingMarket Segmentation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Expertise in lifecycle marketing strategic planning
- Project management
- Data-driven customer segmentation
- Leveraging technical knowledge in lifecycle marketing software solutions
- Planning and executing experimentation strategies
- Leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
- Experienced in partnering with Design, Product and Brand to deliver best-in-class campaigns that inspire users and create brand love
- Extensive experience in customer journey mapping to identify key engagement points
- Excellent verbal and written communication and strong collaboration skills
- Proven leadership skills in developing and managing individual contributors
Nice to have
- 6+ years in lifecycle marketing
- 2+ years of people management experience
- Experience with cross-channel marketing platforms
Day to day
- Develop and implement strategies to increase user engagement, retention, and lifetime value
- Improve new user retention by developing and owning an experiment roadmap
- Create and optimize dynamic user journeys and campaigns that drive performance
- Coach, mentor and upskill lifecycle marketing managers, including hypothesis-structured experimentation, storytelling and presentation and analyzing user data
- Streamline processes in order to increase experiment velocity and content production
Hiring process
- Recruiter Screen
- Hiring Manager Screen
- Take Home Assignment
- Virtual Onsite
- Final/Executive Interview