Remote Senior Lifecycle Marketing Manager Job in London, UK Change.org

Who you are

• Expertise in lifecycle marketing strategic planning
• Project management
• Data-driven customer segmentation
• Leveraging technical knowledge in lifecycle marketing software solutions
• Planning and executing experimentation strategies
• Leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
• Experienced in partnering with Design, Product and Brand to deliver best-in-class campaigns that inspire users and create brand love
• Extensive experience in customer journey mapping to identify key engagement points
• Excellent verbal and written communication and strong collaboration skills
• Proven leadership skills in developing and managing individual contributors

Desirables

• 6+ years in lifecycle marketing
• 2+ years of people management experience
• Experience with cross-channel marketing platforms

What the job involves

• Develop and implement strategies to increase user engagement, retention, and lifetime value
• Improve new user retention by developing and owning an experiment roadmap
• Create and optimize dynamic user journeys and campaigns that drive performance
• Coach, mentor and upskill lifecycle marketing managers, including hypothesis-structured experimentation, storytelling and presentation and analyzing user data
• Streamline processes in order to increase experiment velocity and content production

Application process

• Recruiter Screen
• Hiring Manager Screen
• Take Home Assignment
• Virtual Onsite
• Final/Executive Interview