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Senior Lifecycle Marketing Manager
Skills
E-CommerceCampaignsContent ProductionCross-Channel MarketingCustomer Journey MappingJourney MappingLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Expertise in lifecycle marketing strategic planning and data-driven customer segmentation
- Experience in planning and executing experimentation strategies
- Skilled in partnering with Design, Product, and Brand for campaigns
- Extensive experience in customer journey mapping
- Excellent verbal and written communication skills
- Proven leadership skills in developing and managing individual contributors
Nice to have
- E-Commerce
- Campaigns
- Content Production
- Cross-Channel Marketing
- Customer Journey Mapping
- Leadership
- Presentations
- Strategy Implementation
Day to day
- Drive lifecycle strategy and develop core customer journey points
- Optimize and improve dynamic user journeys
- Develop and implement strategies to increase user engagement, retention, and lifetime value
- Coach, mentor, and upskill lifecycle marketing managers
- Streamline processes to increase experiment velocity and content production
Hiring process
- Recruiter Screen
- Hiring Manager Screen
- Take Home Assignment
- Virtual Onsite
- Final/Executive Interview