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Senior Lifecycle Marketing Manager (UK)

Skills
E-CommerceCampaignsContent ProductionCross-Channel MarketingCustomer Journey MappingJourney MappingMarket Segmentation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Expertise in lifecycle marketing strategic planning and data-driven customer segmentation
  • Experience in planning and executing experimentation strategies
  • Ability to partner with Design, Product, and Brand to deliver inspiring campaigns
  • Strong communication and collaboration skills
  • Leadership skills in developing and managing team members

Nice to have

  • Strategic Thinker
  • Innovative
  • Detail-oriented

Day to day

  • Drive lifecycle strategy and develop core customer journey points to drive actions on the platform
  • Create, optimize, and improve dynamic user journeys
  • Develop and mentor lifecycle marketing managers
  • Streamline processes to increase experiment velocity and content production

Hiring process

  • Recruiter Screen
  • Hiring Manager Screen
  • Take Home Assignment
  • Virtual Onsite
  • Final/Executive Interview