RRemoteville
Prenuvo logoPrenuvo

Senior Manager Email Marketing

Skills
A/B TestingCampaign EffectivenessCampaignsDigital MarketingEmail MarketingMarketing CampaignsPartner Engagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 5+ years' experience leading successful email marketing campaigns and strategies
  • Strong analytic skills and experience reporting on full funnel metrics
  • Experience with Iterable, Salesforce, and best in practice lifecycle marketing tools, preferred
  • Excellent communication skills and ability to distill complex concepts into easily understandable insights
  • Well informed opinions on marketing, creative and customer experience best practices
  • An eye for the details and ability to focus on multiple projects at once
  • Experience that spans marketing, sales, and CRM management
  • Strong organization and time management skills

Nice to have

  • Independent and collaborative
  • Flexible approach
  • Healthcare industry experience

Day to day

  • Develop, execute, and optimize email marketing campaigns to increase patient and partner engagement, drive revenue, and support overall marketing goals
  • Lead the development and execution of email strategies that align with Prenuvo's business objectives, focusing on increasing lifetime value of our consumer, healthcare provider, and enterprise sales channels
  • Partner with sales, clinical operations, product management, and the broader marketing team to ensure seamless integration of email marketing efforts
  • Utilize A/B testing and performance analysis to optimize email content, subject lines, send times, and segmentation strategies
  • Design and manage automated email workflows, including welcome sequences, nurture campaigns, and retention strategies
  • Ensure all email marketing activities comply with relevant regulations, including GDPR, and other applicable laws
  • Work closely with the marketing and design team to translate brand and messaging guidelines and creative concepts into compelling emails
  • Manage external email partner and vendor relationships and platforms

Hiring process

  • Background check