Senior Manager, Growth Marketing & Search
Skills
ShopifyAgency ManagementGrowth MarketingPaid Media AdvertisingPerformance MarketingSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in performance marketing paid media SEO growth marketing or digital acquisition
- Proven success managing paid media budgets and driving measurable revenue growth
- Experience managing agency relationships at both strategic and operational levels
- Strong understanding of SEO GEO AEO and modern search optimization principles
- Experience translating performance data into actionable marketing and business recommendations
- Hands-on experience with Google Ads Meta Ads Manager and enterprise SEO platforms with working knowledge of GA4 and digital marketing reporting
- Experience supporting content strategy through audience keyword and performance insights
- Experience within DTC ecommerce subscription health and wellness or direct selling businesses is highly desirable
- Strong commercial and analytical mindset
- Ability to connect channel performance with business outcomes
- Strong understanding of digital acquisition strategies and customer journey optimization
- Excellent communication and stakeholder management skills
- Strong briefing capabilities with the ability to provide clear direction based on audience and performance insights
- Comfortable presenting channel performance and strategic recommendations to senior leadership
- Collaborative working style with the ability to influence cross-functional teams
- Organized proactive and highly execution-focused
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Google Ads Certification
- Meta Blueprint Certification
- Advanced knowledge of digital marketing reporting and performance analysis
- Experience with Semrush Ahrefs BrightEdge or equivalent SEO platforms
- Experience working within Shopify ecommerce environments
- Understanding of digital marketing measurement concepts and the ability to leverage analytics insights to inform channel strategy and optimization decisions
- Experience with TikTok Ads Manager TikTok Shop Connected TV and emerging digital acquisition channels
- Understanding of GEO AEO AI search optimization and evolving search technologies
- Experience working alongside analytics BI or data teams to support performance marketing initiatives
Nice to have
- Commercially minded
- Data-driven
- Collaborative
- Proactive
- Execution-focused
- Analytical
Day to day
- Lead paid media strategy and performance across major digital channels to drive customer acquisition revenue growth and lead generation
- Own global SEO GEO and AEO strategy to increase organic visibility across traditional and AI-powered search platforms
- Translate performance data into actionable recommendations and partner cross-functionally to improve marketing outcomes