Senior Manager, Influencer and Partnerships

Skills
Brand BuildingBriefingBusiness Relationship ManagementContract ManagementCreative MarketerEarned MediaInfluencer Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5-7+ years of experience in influencer brand partnerships or integrated marketing ideally in CPG nutrition or wellness
  • Proven ability to lead and scale influencer marketing programs using paid and organic strategies
  • Hands-on experience owning brand partnerships end-to-end from outreach through reporting
  • Experience building or launching a partnerships function or creating new programs with minimal structure
  • Deep knowledge of creator economy trends platform dynamics and algorithms
  • Familiarity with influencer platforms and tools such as CreatorIQ Aspire GRIN or Sprout Social
  • Strong negotiation skills with contract management experience for influencer and partnership agreements
  • Experience managing contractors agencies or vendor relationships
  • Ability to define and track partnership KPIs and translate results into ROI storytelling
  • Excellent relationship-building and communication skills
  • Bachelor's degree in Marketing Communications or a similar field

Nice to have

  • Strategic
  • Creative
  • Builder
  • Independent
  • Highly organized
  • Curious
  • Warm
  • Professional

Day to day

  • Lead and evolve influencer marketing initiatives across earned and paid channels
  • Build and own the brand partnerships function from the ground up with a strategic framework and clear process
  • Collaborate across Brand Social Retail and external partners to create integrated 360° marketing programs and measurable results

Hiring process

  • Apply on our website
  • Cover letter should answer how you embody the motto For the Love of Body & Planet™ in your life