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Senior Manager, Paid Social
Skills
Software As A ServiceAnalytical SkillsTrainingData AnalyticsInfluencer MarketingLeadershipPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of hands-on paid social experience with deep expertise in Meta
- Proven track record scaling and optimizing campaigns with 7-figure monthly spend
- Strong analytical mindset with comfort in experimentation metrics and statistical testing
- Highly detail-oriented tactical and execution-focused
- Excellent written and verbal communication skills
Nice to have
- Self-directed
- Organized
- Autonomous
- First-principles thinker
- Clear communicator
- Ownership-driven
- Deadline-oriented
- Results-focused
Day to day
- Own strategy and hands-on execution for paid social and performance channels, with direct responsibility for Meta campaigns across customer and cleaner acquisition.
- Manage large-scale budgets with a sharp focus on efficiency, ROI, creative testing, optimization, and scaling.
- Oversee influencer and podcast marketing through external agencies while evaluating opportunities to bring capabilities in-house over time.
- Design rigorous A/B tests, analyze performance data, and translate findings into clear insights and actionable recommendations.
- Partner closely with marketing leadership, operations, and vendors to communicate results and maintain scalable reporting processes.
