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Senior Manager, Performance Marketing & Digital Innovation

Skills
Business InsightsCampaignsCross-Functional CollaborationsMedia StrategyMessagingOralPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's Degree with 5-7 years in pharmaceutical marketing or related fields required
  • Strong expertise in digital, media, and omnichannel strategy, and execution
  • Comprehensive understanding of cross-functional collaboration for omnichannel effectiveness
  • Proven ability to handle multiple projects and work effectively in cross-functional teams.

Nice to have

  • MBA
  • Dermatology exp
  • Data privacy knowledge

Day to day

  • Develop and implement media and tactical plans, ensuring brand alignment and strategy effectiveness
  • Integrate strategies into omnichannel and product plans, enhancing channel mix and tactic selection
  • Embrace customer insights for better campaign design and optimization
  • Partner with Brand Marketing to meet media specifications and support regular reporting initiatives
  • Lead QA processes during campaign launches to maintain data accuracy and integrity.

Hiring process

  • Submit application online
  • Initial screening
  • Interview process
  • Offer and onboarding