Senior Manager, User Acquisition
Skills
Analytical SkillsAppsflyerBusiness IntelligenceCoachingCustomer AcquisitionData ScienceEnhanced Data Rates For GSM Evolution
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of hands-on UA experience with a heavy focus on paid search and programmatic channels
- Deep fluency in Google Ads and Google UAC including app campaign structure Smart Bidding Performance Max audience signals and creative best practices
- Hands-on experience with Apple Search Ads at scale
- Experience with DSPs such as Moloco and Liftoff and video ad networks such as Unity Ads
- Exceptional MMP experience with Adjust AppsFlyer or Singular including validating attribution paths and troubleshooting discrepancies
- Highly analytical with the ability to synthesize performance data into clear narratives budget recommendations and actionable next steps
- Background in gaming fintech sports betting or a high-growth consumer app
- Strong experience building and owning a robust testing roadmap and onboarding new partners
- Comfortable managing a direct report and providing clear direction on campaign execution and optimization
Nice to have
- Startup scaling experience
- Unicorn experience
- AI solutions for UA efficiency
- SQL familiarity
- BI tool familiarity
Day to day
- Own strategy execution pacing and optimization across paid search and programmatic channels with Google UAC as the primary focus.
- Manage Apple Search Ads rewarded networks and DSP partnerships while driving performance accountability and timely optimizations.
- Translate attribution and backend data into executive-ready narratives budget guidance and testing plans that improve LTV and pROAS.
- Collaborate with Analytics Data Science Creative and Growth teams to forecast validate results and scale winning acquisition tactics.