Senior Manager, Web Strategy & Experience

Skills
Software As A ServiceAgency ManagementContract Research OrganizationInterest RatesLanding PagesMarketing AnalyticsSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years in web strategy growth or digital experience roles within B2B SaaS or tech
  • Proven end-to-end ownership of a website or web program
  • Strong track record improving conversion rates through testing and optimization
  • Deep understanding of SEO fundamentals and awareness of AI-driven search and GEO
  • Strong content messaging and UX sensibility
  • Experience managing internal teams external agencies consultants and vendors
  • Comfortable working with analytics tools and using data to inform decisions
  • Familiarity with web development platforms like Vercel and Sanity and reporting tools like Google Analytics SEMRush and Prompt Watch
  • Self-starter who identifies opportunities and drives improvements independently
  • Strong bias toward testing learning and iterating quickly
  • Experience managing multiple sites or brands within a single ecosystem is a plus

Nice to have

  • Data-driven
  • Proactive
  • Experimentation mindset
  • Technical fluency
  • Collaborative
  • Strategic

Day to day

  • Own the web strategy and roadmap across Employ, JazzHR, Lever, and Jobvite to support business goals and buyer journeys.
  • Drive conversion rate optimization through testing, analysis, and continuous improvements across key site flows and landing pages.
  • Lead SEO and GEO initiatives while partnering with content, product marketing, growth marketing, sales, and ops to strengthen discoverability and pipeline impact.
  • Oversee site architecture, navigation, technical execution, and web development to ensure a scalable and high-performing web ecosystem.