Senior Manager, Web Strategy & Experience
Skills
Software As A ServiceAgency ManagementContract Research OrganizationInterest RatesLanding PagesMarketing AnalyticsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in web strategy growth or digital experience roles within B2B SaaS or tech
- Proven end-to-end ownership of a website or web program
- Strong track record improving conversion rates through testing and optimization
- Deep understanding of SEO fundamentals and awareness of AI-driven search and GEO
- Strong content messaging and UX sensibility
- Experience managing internal teams external agencies consultants and vendors
- Comfortable working with analytics tools and using data to inform decisions
- Familiarity with web development platforms like Vercel and Sanity and reporting tools like Google Analytics SEMRush and Prompt Watch
- Self-starter who identifies opportunities and drives improvements independently
- Strong bias toward testing learning and iterating quickly
- Experience managing multiple sites or brands within a single ecosystem is a plus
Nice to have
- Data-driven
- Proactive
- Experimentation mindset
- Technical fluency
- Collaborative
- Strategic
Day to day
- Own the web strategy and roadmap across Employ, JazzHR, Lever, and Jobvite to support business goals and buyer journeys.
- Drive conversion rate optimization through testing, analysis, and continuous improvements across key site flows and landing pages.
- Lead SEO and GEO initiatives while partnering with content, product marketing, growth marketing, sales, and ops to strengthen discoverability and pipeline impact.
- Oversee site architecture, navigation, technical execution, and web development to ensure a scalable and high-performing web ecosystem.
