Senior Marketer
Skills
Software As A ServiceAdoptionContinuous ImprovementCustomer MarketingCustomer ReferenceData AnalyticsEnglish
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience owning and scaling a B2B customer reference customer advocacy or customer marketing program
- Experience supporting enterprise or upmarket sales motions and complex late-stage buying cycles
- Demonstrated experience applying AI tools and automation to improve workflows customer engagement or operational efficiency
- Experience working within B2B SaaS or technology organizations
- Experience with CRM platforms marketing automation tools or sales engagement technologies
- Strong cross-functional leadership skills and ability to influence without formal authority
- Excellent analytical skills using metrics to drive recommendations and continuous improvement
- Exceptional written and verbal communication skills including creating enablement resources and documentation
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Nice to have
- Global GTM experience
- Lifecycle marketing
- Customer communities
- Executive advocacy
- Pipeline influence
Day to day
- Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program across recruitment onboarding matching engagement and governance
- Partner with Sales Customer Success Product Marketing and GTM Enablement to bring customer references earlier into the buyer journey and support enterprise selling
- Build an AI-enabled data-driven program that improves reference matching advocate engagement process efficiency reporting and measurable sales impact
Hiring process
- Applications must be submitted by Thursday, July 23 at 5pm ET
- Resume required in English
- Cover letter optional