What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in economics, statistics, (business) informatics, or a related field
- Minimum of 3 years of experience in marketing data analytics, preferably in a B2C startup environment
- Strong analytical skills with a focus on data pipeline management and quality assurance
- Proficiency in SQL queries (BigQuery experience preferred), dbt (data built tool), and JavaScript in GTM
- Familiarity with Salesforce (or similar) CRM, GA 4, GTM, Google BigQuery, funnel.io (can be taught), and LookerStudio
- Experience with internal data analysis and customer journey mapping
- Ability to analyze patient journeys and outcomes for application in advertising and PR strategies
Nice to have
- Highly analytical
- Strong focus on data pipeline management & quality assurance
- Proficiency in SQL queries
- Experience with JavaScript in GTM
- Familiarity with CRM, GA 4, GTM, Google BigQuery
- Ability to analyze patient journeys and outcomes
- Experience in B2C startup environment
Day to day
- As a Marketing Data Analyst at Oviva, you will play a pivotal role in driving our marketing product strategies through comprehensive data collection, analysis, and insights.
- You will be responsible for tracking and reporting on marketing and customer funnel activities, giving recommendations for optimizing performance, and identifying key growth and conversion opportunities.
- You will implement best practice marketing tracking, develop and maintain reporting infrastructure, gather and integrate data from various sources, conduct data logic checks, and own growth and product marketing analytics.
Hiring process
- Submit application online
- Initial screening
- Technical interview
- Final interview