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Senior Marketing Automation Specialist

Skills
CampaignsCritical ThinkingCventData AnalyticsDisplay AdvertisingLanding PagesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of Marketing Automation experience, including Marketo, in a multinational organization.
  • Proficiency in Salesforce and event management platforms such as ON24 or Cvent.
  • Strong project management skills and experience with data analytics and optimization strategies.
  • Bachelor's degree in Business, Marketing, or Project Management, or Marketo Certification is required.

Nice to have

  • HTML/CSS
  • Communication skills
  • Detail-oriented
  • Independent judgment

Day to day

  • Manage acquisition, engagement, and cross-sell in Marketo and across MarTech stack.
  • Responsible for implementing marketing initiatives, enhancing engagement, conversion, and pipeline generation.
  • Develop strategies for email campaigns, A/B testing, and display advertising across various platforms.
  • Maintain and enhance the integrity and integration of marketing data within Marketo and Salesforce.