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Senior Marketing Automation Specialist
Skills
CampaignsCritical ThinkingCventData AnalyticsDisplay AdvertisingLanding PagesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 3 years experience in Marketing Automation in a multinational environment.
- Proficient in Marketo and Salesforce with at least 1 year of experience
- Strong project management skills and ability to handle multiple tasks.
- Knowledge of event management platforms like ON24 Goldcast.io or Cvent.
Nice to have
- HTML/CSS
- Project Management Certification
- MarTech Knowledge
- Critical Thinking Skills
- Photoshop Skills
Day to day
- Manage key digital marketing initiatives using Marketo and other MarTech tools.
- Design and implement marketing automation campaigns to improve engagement and conversions.
- Utilize A/B testing and analytics to monitor and report on campaign performance.
- Collaborate with teams to enhance database integrity and lead management strategies.