Senior Marketing Automation Specialist

Skills
CampaignsCritical ThinkingCventData AnalyticsDisplay AdvertisingLanding PagesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 3 years experience in Marketing Automation in a multinational environment.
  • Proficient in Marketo and Salesforce with at least 1 year of experience
  • Strong project management skills and ability to handle multiple tasks.
  • Knowledge of event management platforms like ON24 Goldcast.io or Cvent.

Nice to have

  • HTML/CSS
  • Project Management Certification
  • MarTech Knowledge
  • Critical Thinking Skills
  • Photoshop Skills

Day to day

  • Manage key digital marketing initiatives using Marketo and other MarTech tools.
  • Design and implement marketing automation campaigns to improve engagement and conversions.
  • Utilize A/B testing and analytics to monitor and report on campaign performance.
  • Collaborate with teams to enhance database integrity and lead management strategies.