Senior Marketing Automation Specialist
Skills
Continuous ImprovementDatabasesExecutive ReportingImport OperationsLanding PagesMarketing AnalyticsPermissions
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications or related field
- 4-7 years of experience in email marketing marketing automation CRM administration or marketing operations
- Hands-on HubSpot administration experience
- Experience building deploying and optimizing email marketing campaigns
- Experience developing automation workflows and nurture programs
- Experience creating dashboards and performance reports
- Strong understanding of email marketing best practices deliverability and audience segmentation
Nice to have
- HubSpot certifications
- Sales sequencing experience
- Salesforce integration experience
- B2B environment experience
- Professional services experience
Day to day
- Own the end-to-end execution of firmwide email marketing campaigns and optimize deployment for engagement and deliverability.
- Build and maintain HubSpot workflows forms landing pages and automation programs that support lead capture nurture and routing.
- Analyze campaign and CRM performance and deliver executive-level insights dashboards and recommendations to marketing leadership.