RRemoteville

How Remoteville checks and expires listings

Bankrate logoBankrate

Senior Marketing Copywriter

Skills
AdvertisingBroadcastingDirect MailDirect Response MarketingDynamicsFinancial ServicesLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience writing direct response copy with accountability to performance metrics
  • Portfolio showing breadth across paid ads email and landing pages
  • Ability to write across paid social email landing pages and direct mail
  • Hypothesis-driven testing mindset with a track record of learning from results
  • Experience writing in regulated industries and working within compliance constraints
  • Strong collaboration skills with designers and channel managers
  • Ability to manage multiple workstreams and deliver independently
  • Experience using AI tools to accelerate drafting and iteration

Nice to have

  • Collaborative
  • Fast-paced
  • Structured
  • Self-directed
  • AI-forward

Day to day

  • Owns copy across Bankrate's marketing channels, crafting high-performing words for paid social, display, email, landing pages, and direct mail.
  • Develops testable variants, partners with performance and lifecycle managers, and uses data to refine messaging that drives clicks, conversions, and revenue.
  • Writes within financial services compliance constraints while maintaining persuasive, conversion-focused messaging and a clear message hierarchy.