Senior Marketing Insights Analyst
Skills
Software As A ServiceAnnual PlanningBusiness IntelligenceData AnalyticsMarketing AnalyticsMicrosoft SurfaceModeling
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years in marketing analytics marketing operations or a related role
- B2B SaaS experience with ownership of measurement or attribution strategy
- Hands-on experience with an attribution platform CRM and marketing automation stack and BI tooling
- Strong SQL skills including joins aggregations and data validation
- Ability to understand and challenge dbt models and warehouse data
- Deep knowledge of multi-touch attribution and incrementality testing
- Ability to translate complex data into plain-language recommendations
- Strong stakeholder management across senior leaders and practitioners
Day to day
- Act as the analytical engine behind marketing investments by turning data from multiple sources into clear performance narratives, actionable insights, and recommendations.
- Partner closely with channel owners, campaign managers, marketing leadership, and data engineering to measure programs well and improve them quickly.
- Build forecasting, scenario modelling, attribution analysis, and incrementality testing to guide budget allocation and optimise campaigns.
- Analyse the full buyer journey across CRM and automation systems, lead measurement frameworks, run post-mortems, and strengthen self-serve reporting across the team.