Remote Senior Marketing Manager, Ad Operations Job in North Carolina, United States Microsoft

Who you are

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years of experience in media, marketing, or advertising on the client or agency side OR equivalent experience
• 3+ years of experience in AdOps, with knowledge of data architecture, analytics, and paid media management
• 3+ years of experience working with digital marketing measurement KPIs and web instrumentations
• 8+ years of experience in media, marketing, or advertising (Preferred)
• Experience working with and influencing product engineering teams, specifically to enable media measurement – defining requirements, developing test scenarios, and planning productions usage
• Knowledge of paid media ad tech tools (Ad Server, Deal Manager Portal, Demand side Platform, etc.)
• Knowledge of statistical modeling and analysis
• Knowledge of the mobile advertising space and measurement strategies

Desirables

• Paid social experience Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitch, Twitter, YouTube
• Experience with offline paid media channels broadcast TV, cinema, print, audio, out of home
• Experience with digital media channels pay-per-lead, social, search engine marketing, programmatic buying, addressable TV
• Experience using data-driven media tactics and advanced targeting models
• Experience managing projects comms, stakeholder mgmt, timelines, prioritization, road mapping

What the job involves

• Support the Global Media team and internal stakeholders with developing, enabling, and maintaining digital campaign measurement solutions for all paid media/advertising campaigns
• Document each measurement solution's capabilities and limitations within Microsoft’s various web environments
• Ensure compliance of all established processes and procedures related to the use of each measurement solution across internal Microsoft teams and agency partners
• Partner with operations, marketing, engineering, and analytics teams to drive implementation of AdOps solutions and best practices
• Manage and advise on Microsoft’s 1st and 3rd Party media tagging and tracking solutions
• Drive consistency across Microsoft’s campaign tracking instrumentation for site and business analytics
• Develop site solution designs and specifications documents for all Microsoft’s paid media/advertising campaigns

Application process

• Microsoft will accept applications for the role until September 24, 2024