Remote Senior Marketing Manager, Ad Operations Job in South Carolina, United States Microsoft

Who you are

• Bachelor's Degree in Business, Advertising, Marketing, or Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
• 3+ years of experience in AdOps, with knowledge of data architecture, analytics, and paid media management
• 3+ years experience working with digital marketing measurement KPIs and web instrumentations

Desirables

• 8+ years experience in media, marketing, or advertising on the client or agency side
• 8+ years experience working across offline paid media channels
• 8+ years experience working across digital media channels
• 8+ years experience using data-driven media tactics
• 8+ years experience managing projects
• 8+ years experience search engine marketing campaigns
• 8+ years experience paid social experience
• Experience working with and influencing product engineering teams
• Knowledge of statistical modeling and analysis
• Knowledge of the mobile advertising space and measurement strategies
• Knowledge of paid media ad tech tools

What the job involves

• Support the Global Media team and internal stakeholders with the development, enablement, and maintenance of digital campaign measurement solutions for all paid media/advertising campaigns.
• Document each measurement solutions capabilities and limitations within Microsoft’s various web environments.
• Develop implementation and use-guide for each measurement solution. Ensure compliance of all established processes and procedures related to use of each measurement solution across internal Microsoft teams and agency partners.
• Partner closely with other operations, marketing, engineering, and analytics teams (internal and external) to drive implementation of established AdOps solutions for paid media and compliance with best practices.
• Manage and advise on Microsoft’s 1st Party/3rd Party media tagging and tracking solutions.
• Partner with internal teams and 3rd party media and creative agencies to drive consistency across Microsoft’s campaign tracking instrumentation for site and other business analytics.
• Develop site solution designs, and specification documents, for all Microsoft’s paid media/advertising campaigns, defining site Key Performance Indicators (KPIs) measurement and instrumentation via coordination with other site owners.

Application process

• Microsoft will accept applications for the role until September 24, 2024.