Senior Marketing Manager, Growth
Skills
Analytical SkillsBriefsCalendarsCustomer Relationship ManagementDashboardsInternational EngagementMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in lifecycle CRM retention engagement product or growth marketing
- Experience with consumer apps connected hardware creative platforms subscriptions or DTC
- Hands-on experience building multi-channel owned and paid campaigns
- Experience with Braze or a similar engagement platform
- Track record improving activation engagement retention usage or LTV
- Strong analytical skills and ability to turn data into action
- Experience with segmentation personalization triggers automation testing and measurement
- Strong product sense across hardware software content and marketing
- Clear communicator with strong documentation and proactive updates
- Creative organized resourceful and user-first
Nice to have
- Bias for urgency
- High standards
- Focused under pressure
- Low ego
- Collaborative
Day to day
- Lead lifecycle marketing journeys that encourage machine owners to return to Design Space and start new projects
- Build and optimize Braze-powered campaigns across email push SMS in-app messaging paid social banners and pop-ups to drive onboarding engagement and reactivation
- Partner with cross-functional teams and data teams to segment audiences test campaigns measure performance and improve activation retention and usage
Hiring process
- Attach resume including portfolio links where applicable
- Include additional information about your super powers if desired
- Share what you are all about
- Optional: mention if you are a Maker or DIY enthusiast