Senior Marketing Manager
Skills
CommercialCompetitive DifferentiationInvoice ProcessingMarket OpportunitiesMarketing AnalyticsMarketing ProgramsNew Market Expansion
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of progressive marketing experience
- Experience leading B2B enterprise or commercial marketing programs
- Experience developing integrated multi-channel campaigns
- Experience partnering with senior leaders on lead generation and go-to-market execution
- Experience establishing KPIs and reporting on campaign performance
- Experience using data analytics and customer insights to improve campaigns
- Experience managing complex marketing projects and stakeholders
- Experience managing marketing budgets invoices and vendor spend
- Prior team leadership coaching or project oversight experience
- Advanced understanding of B2B marketing strategy demand generation account-based marketing lead nurturing and pipeline development
- Ability to translate business priorities into clear marketing strategies and executive-ready recommendations
- Strong strategic planning and project leadership skills
- Strong written and verbal communication skills
- Ability to influence and collaborate across cross-functional teams
- Strong analytical mindset with marketing KPI and ROI interpretation
- Strong business acumen and fiscal discipline
- Working knowledge of marketing automation CRM digital tools and reporting dashboards preferred
- Ability to work independently and resolve ambiguity
- Customer-focused and business-minded approach
- Ability to stay current on emerging B2B marketing trends
- Ability to apply Astound operating principles
- High school diploma or equivalent required
- Bachelor’s degree in Marketing Communications Business or related field preferred
Nice to have
- Strategic
- Analytical
- Collaborative
- Adaptable
- Customer-focused
- Business-minded
- Detail-oriented
Day to day
- Lead the strategy and execution of integrated B2B marketing programs that grow awareness engagement pipeline and revenue
- Partner across Sales Product Operations Digital Creative Finance and agencies to turn business priorities into measurable go-to-market campaigns
- Analyze campaign performance customer insights and ROI to optimize marketing effectiveness improve conversion and guide future investment decisions