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Senior Marketing Manager
Skills
CampaignsCustomer AcquisitionDigital MarketingHubspot Marketing HubLead GenerationMarketingMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Creating and managing marketing campaigns
- Driving customer acquisition strategies
- Developing and executing digital marketing strategies
- Using HubSpot Marketing Hub proficiently
- Generating high-quality leads
- Crafting effective marketing strategies and campaigns
- Optimizing marketing efforts through search engine optimization
Day to day
- Join as the first marketer. Responsible for driving marketing strategy and owning top of funnel. Create campaigns that generate leads for sales team and self-serve business respectively.
- Contribute by creating inspiring practical campaigns and resources that demonstrate Chromatic’s value to developers. Develop marketing strategies to drive expansion for existing customers. Own inbound marketing and conversion optimization for new customers.
- Build lead generation and conversion model to support new revenue goals. Own SEO for Chromatic.com and Storybook.js.org. Quantify pipeline generated. Be an expert on customer journey and conversion rates. Build marketing stack and integrate with CRM.