RRemoteville
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Senior Marketing Manager

Skills
Business-To-BusinessCampaignsContent StrategyDataminrEditingEvent MarketingLead Generation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years marketing experience including experience in a B2B SaaS marketing role as well as a bachelor's degree in marketing or related field
  • Experience developing, executing, measuring and reporting on best-in-class pipeline generation and nurture programs for Cybersecurity B2B audiences in a Center of Excellence style organization
  • Experience working with limited target audiences or account based marketing
  • Content strategy experience coupled with strong writing and editing skills
  • Ability to act as a project manager for your own campaigns, managing shared services, prioritizing competing projects, and delegating work as well as maintaining consistent pace of marketing activity
  • Experience working with CRM and email tools such as Salesforce and Hubspot

Day to day

  • Develop relationships with global campaign leaders, sales, subject matter experts, and sales development leaders to align on marketing strategies and programs
  • Create plans and programs to target and engage high-value Government, Corporate Security and Cyber Risk prospect accounts throughout the sales funnel in support of revenue targets
  • Design, build, measure and optimize messages, lead generation tactics, and nurture campaigns across all channels (Digital, Email, Web, Events, Mail/Media)
  • Partner with teams within marketing and external agencies to deliver product collateral and thought leadership assets to support demand campaigns
  • Collaborate with Partner Marketing and Events Marketing to maximize use of those channels