Business-To-BusinessCampaignsContent StrategyDataminrEditingEvent MarketingLead GenerationMarketing StrategySoftware As A ServiceSubject Matter Experts
Senior (5-8 years) -
Greater LondonUK
The Leading AI Platform for Real-time Information and Event Discovery
735+ employees
Artificial IntelligenceSecurityB2BSaaS
Role
Who you are
7+ years marketing experience including experience in a B2B SaaS marketing role as well as a bachelor's degree in marketing or related field
Experience developing, executing, measuring and reporting on best-in-class pipeline generation and nurture programs for Cybersecurity B2B audiences in a Center of Excellence style organization
Experience working with limited target audiences or account based marketing
Content strategy experience coupled with strong writing and editing skills
Ability to act as a project manager for your own campaigns, managing shared services, prioritizing competing projects, and delegating work as well as maintaining consistent pace of marketing activity
Experience working with CRM and email tools such as Salesforce and Hubspot
What the job involves
Develop relationships with global campaign leaders, sales, subject matter experts, and sales development leaders to align on marketing strategies and programs
Create plans and programs to target and engage high-value Government, Corporate Security and Cyber Risk prospect accounts throughout the sales funnel in support of revenue targets
Design, build, measure and optimize messages, lead generation tactics, and nurture campaigns across all channels (Digital, Email, Web, Events, Mail/Media)
Partner with teams within marketing and external agencies to deliver product collateral and thought leadership assets to support demand campaigns
Collaborate with Partner Marketing and Events Marketing to maximize use of those channels
Dataminr empowers organizations with real-time AI and public data to create actionable alerts, enabling them to respond to high-impact events and emerging risks effectively. Recognized as a leader in AI technology, Dataminr serves global corporations, public sectors, NGOs, and newsrooms, facilitating proactive risk management and crisis response on a global scale.
Company benefits
Comprehensive medical dental and vision insurance plan options for employees domestic partners and their dependents
Generous PTO flexible sick days and remote working options