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Senior Marketing Manager
Skills
Audience SegmentationCateringDigital MarketingEngagement MarketingEvent MarketingHealthcareMicrosoft Surface
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of growth or digital marketing experience with measurable revenue impact
- Deep hands-on HubSpot expertise including workflows lists sequences custom properties reporting and CRM hygiene
- Strong copywriting skills across email SMS social and web
- Proficiency in graphic design including Canva and independent visual production
- Data fluency with tracking reporting and decision-making from campaign results
- Experience marketing to healthcare behavioral health or similarly complex B2B audiences
- Ability to manage a full marketing calendar solo across competing deadlines
- Comfort operating without layers of support and solving problems independently
- Understanding of the motivations pressures and purchasing psychology of behavioral health stakeholders
- Ability to work flexibly in ambiguity and adapt based on data
Nice to have
- Curious
- Collaborative
- Innovative
- Self-starter
- Adaptable
- Commercially minded
Day to day
- Own and optimize growth marketing channels including email SMS social paid digital and web
- Build manage and report on HubSpot workflows automations sequences and dashboards
- Create compelling on-brand copy and visuals independently across campaign formats
- Develop audience-specific campaigns for attendees hosted buyers sponsors and partners
- Run the marketing calendar event lifecycle communications and performance optimization from launch through post-conference