Remote Senior Marketing Manager Job in United States Instacart

Who you are

• Minimum 8 years of experience with at least 5 years managing paid social campaigns across major platforms
• App-specific marketing experience with 3 years in performance marketing for app-based brands
• Thorough understanding of the technical implementation of performance marketing including Conversion APIs pixels MMPs SKAN SDKs product feeds
• Strong analytical mindset with deep knowledge of attribution systems AB testing and incrementality
• Experience in developing and scaling iterative testing roadmaps across creatives and targeting
• Strong verbal and written communication skills
• Proven track record of using qualitative and quantitative data to develop actionable insights with an understanding of cross-channel attribution
• Ability to use data-driven analysis to make decisions and optimize for business outcomes such as LTV ROI CPA
• Bachelor's degree

What the job involves

• Develop the strategy of each Paid Social network based on its own unique capabilities
• Build a roadmap of campaigns with different objectives to drive demand and customer acquisition for Instacart across Meta Snapchat TikTok and Pinterest
• Execute campaigns end-to-end including campaign ideation budget allocation creative development campaign builds ongoing management/monitoring goal pacing optimization and reporting
• Optimize and monitor campaign performance continuously
• Drive rigorous and iterative experimentation roadmaps across elements such as creative targeting ad formats bidding strategies landing pages
• Work closely with Data Science Marketing Analytics and MarTech on measurement attribution incrementality testing capability requirements and measurement
• Collaborate with internal teams and external parties to monitor and optimize campaigns based on daily weekly and monthly performance data and marketplace trends
• Communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership
• Deliver against aggressive growth goals across a suite of metrics
• Partner with Brand Strategy and Creative teams to develop engaging thumb-stopping performant creative that drives efficient growth and builds brand equity