Senior Marketing Manager
Skills
B2B MarketingCross-Functional Team LeadershipDigital MarketingLead GenerationMarket PlanningMarketing SMarketing Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Relevant qualification in Business Administration Marketing or related field desirable but not essential.
- Proven track record of success in marketing leadership roles within the SaaS industry targeting local government clients.
- Deep understanding of marketing principles techniques and best practices with focus on digital marketing content marketing and lead generation.
- Excellent communication skills to craft compelling messaging and narratives that resonate with target audiences.
- Strong analytical skills to interpret data extract insights and make data-driven decisions.
- Creative thinker with passion for innovation and willingness to experiment with new ideas and approaches.
- Leadership abilities to inspire motivate and develop high-performing marketing team.
- Proficiency in marketing automation platforms CRM software and digital analytics tools.
Day to day
- Develop and execute marketing strategies to drive brand awareness lead generation and customer engagement.
- Build and nurture relationships with local authorities establishing the company as a thought leader in the industry.
- Lead marketing efforts for a SaaS company serving local authorities.