Senior Marketing Manager
Skills
AdoptionBackground ChecksBusiness Relationship ManagementCustomer SuccessEngagement MarketingExternal AgenciesInternational Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Degree or professional qualification in communications and marketing or equivalent
- Significant experience in a senior marketing role, ideally in education
- Track record of delivering marketing strategies and campaigns across multiple products or programs
- Experience developing and delivering events programmes
- Good understanding of US school systems and marketing to educators, school leaders, and districts
- Experience using data and market insights to measure performance and ROI
- Experience managing and developing people
- Experience managing budgets and external agencies, contractors, and vendors
- Excellent written and verbal communication skills
- Collaborative approach with cross-functional and global teams
- Willingness and ability to travel across the USA
Nice to have
- Strategic
- Collaborative
- Data-informed
- Externally confident
- Flexible
Day to day
- Develop and deliver US communications and marketing strategies that raise profile and reputation among key audiences
- Lead marketing campaigns for educational products and programs to increase awareness, generate demand, and support customer acquisition
- Manage events, external partners, budget, and a small team while aligning US activity with global brand strategy
Hiring process
- Small number of screening questions and resume submission
- Review by recruitment team and hiring manager
- Phone call with hiring manager
- Two interviews, likely including a work-based assessment