Senior Marketing Manager
Skills
E-CommerceShopifySoftware As A ServiceAccount ManagementAdvertisingBrand ManagementCustomer Relationship Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Led small teams or managed vendors and contributors
- Experience in CRO ecommerce martech or adjacent SaaS
- Strong product marketing positioning and messaging instincts
- Brand obsessed and able to market to B2C brands
- Ability to execute across paid owned earned and demand gen
- Experience directing agencies and in-house teams
- Ambition to grow into a Director role in 6 to 12 months
- Shopify Plus or Shopify ecosystem experience preferred
- Ability to align sales and marketing in a revenue-led org
Nice to have
- Emerging leader
- Brand obsessed
- Full-funnel thinker
- Analytical
- High autonomy
- Ambitious
Day to day
- Own the full marketing strategy across product marketing demand generation content brand and website
- Lead go-to-market for product launches customer proof campaigns and events that drive pipeline and revenue
- Manage agencies vendors and in-house contributors while using data and experimentation to optimize performance
Hiring process
- Recruiter screen with People team
- Hiring manager interview with VP of Revenue
- Case study presentation with VP of Revenue and cross-functional stakeholders
- Final conversation with CEO