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Senior Marketing Manager
Skills
E-CommerceShopifyAccount ManagementAdvertisingBrand ManagementCustomer Relationship ManagementDigital Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Emerging leader with experience leading small teams or vendors
- Category experience in CRO ecommerce martech or adjacent SaaS
- Strong product marketing instincts with proven positioning and messaging craft
- Brand-obsessed and able to speak in the customer's voice
- Full-funnel marketing experience across paid owned earned and demand gen
- Experience directing agencies and managing in-house contributors
- Ambition to grow into a Director role in 6 to 12 months
Nice to have
- Shopify Plus experience
- Shopify ecosystem experience
- PMM function scaling
- Sales and marketing alignment
- Founder-led org experience
Day to day
- Own product marketing and positioning for a complete CRO platform built for Shopify Plus brands
- Lead go-to-market for product launches end-to-end, including narrative, sales enablement, and launch assets
- Drive demand generation and GTM engineering across paid, owned, earned, lifecycle email, landing pages, lead scoring, and attribution
- Own content, website conversion surfaces, events, strategy, vendor management, and marketing plans tied to pipeline and revenue
Hiring process
- Recruiter screen with People team
- Hiring manager interview with VP of Revenue
- Case study presentation to VP of Revenue and cross-functional stakeholders
- Final conversation with CEO